Last month, I talked about effective ways to search for a dentist online. Using Google and taking a look at their office website is a good start – and for some, it may be enough. However, if you’re looking for more in-depth information about a dentist’s approach, staff, expertise, etc., (or even if you just want to get to know your current dentist better) using social media is a great way to stay informed, establish a relationship and tap into a meaningful dialogue that’s less about one-way marketing and more of a two-way conversation.

YouTube. Searching YouTube for a dentist’s name may net some surprising results. Those with specific subject matter expertise may post instructional videos, presentations, etc. Here’s an example of a TV segment that features me talking about orthodontic technologies that minimize braces: http://www.youtube.com/watch?v=fooFo2fkeHc

Facebook. By “liking” a dentist’s Facebook page, you’ll have access to regularly posted information about dental innovations, options for improving your smile, oral care tips, links to events, and more. I like to post quick reviews of books I think would benefit my patients, staff news, general dental information, photos of staff retreats, and other things that communicate who we are as people and as a team.

Twitter. Following a dentist’s tweets gives you access to all kinds of information, from links to articles and blogs to tips and info. It’s kind of like Facebook, just condensed to 140 characters.

Ratings sites. www.ratemds.com is an example of a site where you can go to rate and comment on your experience with your doctor or dentist. It’s a valuable resource for people looking for a new health professional – and it’s also a good source of feedback for your dentist, who can use it to continuously improve the patient experience.

Blogs. Knowledge is power, and short, info-packed blog postings make it easy for dentists to share their knowledge – and give you the information you need to ensure you’re getting the right care. A blog can be about anything, really. I try to answer questions patients ask me, so I’ve written about everything from dental insurance to anaesthesia options to dentistry for expectant moms.

Not only do all of these sources of information make it easy to find what you need, they allow you to keep the clinic accountable to their online promises. Plus, it’s a great way to build trust: by creating a dialogue that goes beyond just treating teeth, you’re building a genuine, human relationship that makes every visit a better experience.

Of course, the best way to get to know us is in person. If you have any questions about us, our office or our approach to taking care of our patients, please don’t hesitate to call us or visit the office. You can contact us anytime at 905 637-5463 (KIND) or drop us an email at info@desiredsmiles.com . We’d love to hear from you.